i.c.w. Bert Huyghe, 2024–25
i.c.w. Bert Huyghe, 2024–25
i.c.w. Bert Huyghe, 2024–25
i.c.w. Bert Huyghe, 2024–25
i.c.w. Bert Huyghe, 2024–25
i.c.w. Bert Huyghe, 2024–25
Jersey Design for KAA Gent. A full range of jerseys for KAA Gent was designed across the 2022–23 and 2023–24 seasons. For the 2023–24 season, a pre-match jersey celebrated the 10-year anniversary of the Planet Group Arena, referencing the stadium’s distinctive—and often glitchy—lighting pattern in a playful nod. A special Christmas edition fan jersey was also released, featuring an abstract interpretation of the stadium’s seating layout for the match against OHL. For the 2024–25 season, the concept centered around "Stamnummer 7," reimagining the classic sash jersey with an added crossbar to form a bold number 7. The sold-out Christmas jersey from the previous year was revived in a striking blue, neon yellow, and grey colorway for the European campaign. A new pre-match shirt, inspired by a waving blue-and-white striped flag, incorporated a neon yellow stripe to cover all kit scenarios—home, away, and third—while ensuring visual cohesion and eliminating mismatched shorts. Produced i.c.w. Bert Huyghe.